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How To Leverage Your Surgical Practice Marketing
January 8, 2019Marketing your surgical practice has changed a lot. Your patients are bombarded by advertising everywhere they go, both online and offline. It’s hard to stick out from the crowd. Not only are you competing with local and national retailers, but...
Meeting Face-To-Face For Effective Surgery Scheduling
November 21, 2018You put a lot of effort into creating a welcoming waiting room, and you make sure that your surgeons are all at the top of their game. But have you also done your best to ensure the most top-notch and...
It’s Time to Rethink How We Use Healthcare Technology
November 14, 2018Originally published on LinkedIn and THNHIMSS by Karen Clark. This has been edited for clarity. We all know that physicians are experiencing burnout. But burnout isn’t isolated solely to physicians. The past nine years of turmoil have affected all clinical...
How to leverage surgery data to make better business decisions
October 24, 2018Now that online shopping has become such an integral part of our everyday lives, it’s hard to imagine how we would shop without it. Likewise, in the business world, it’s hard to believe that (not so long ago) we ever...
How to Make the OR More Environmentally Friendly
September 16, 2018We live in a throwaway culture. A culture in which takeaway cups, plastic plates, and disposable diapers are the norm. Nowhere is this single-use lifestyle more evident than in hospitals. But with mounting concerns about plastic in our oceans and...
How U.S.-based Surgeons are Giving Back and Helping End Blindness Forever
August 30, 2018Sight. We take it for granted. At least, those of us living in the first world do. For anyone living in the developing world, it’s not so simple. There is no quick fix for basic eye problems. Simple issues that...
Trending: Telemedicine for Surgeons
August 5, 2018It’s hard to remember, but there was once a time when we just used our phones to talk. These days, we use smartphones for everything from controlling the thermostat in our living room when we are out and about to...
Will Robots Replace Surgeons?
July 10, 2018Imagine a world of self-driving cars, skies filled with drones, and robots carrying out procedures in the operating room. Back to the Future, dystopian future, or the world as we know it? Self-driving cars and artificial intelligence are here. As...
Disadvantages of an EHR For Surgery Scheduling
July 2, 2018There’s a fine art to scheduling surgery. Unfortunately, many practices are limiting themselves by not using the most appropriate technology. Instead of investing in software that is specific to scheduling, they opt to use their electronic health record (EHR) system...